Skip to content

Brand kit

For salons who switch and want to tell their clients

Moving to Fairbooked means your booking link changes. These are the pieces to post, print or put in your window so your clients know where to find you. Every image is a WebP with a download link, and the mark is an SVG.

A bold lowercase f in flat cream, its crossbar a balance line with a booked tick beside the stem, on a mocha rounded-square tile.

The mark

An f for fair, ticked as booked

Fairbooked means a fair price, no commission, and booked. The mark is a bold lowercase f: a balance line for its crossbar and a tick beside the stem. It holds up at favicon size. Use it on cream or white, keep clear space of a quarter of its width on every side, and please don't recolour, stretch or add effects to it.

Download

The name

Fairbooked, set in Instrument Serif

The wordmark is the mark beside the name, in the display face. It is one word with a capital F, never split or shortened. It works for any appointment business: salons, barbers, nails, spas, massage, physio, therapy, fitness, tattoo and pet grooming.

Fairbooked logo markFairbookedFairbooked logo markFairbooked

Colour

Nine colours, all from one warm world

Nothing outside this palette: no pure black, no bright primaries, no neon.

  • Cream

    #F1F0E5

    Page background

  • Paper

    #F8F7EF

    Cards and surfaces

  • Linen

    #E9E3D3

    Muted fields

  • Border sand

    #D9CDB8

    Hairlines

  • Sand

    #BAAB92

    Secondary objects

  • Blush clay

    #E4C7B8

    Accent and highlights

  • Mocha

    #8D6252

    Primary: buttons, key objects

  • Espresso

    #56453F

    Text and deep shadows

  • Dark roast

    #3D302B

    The darkest tone

Type

Two typefaces, both free to use

Instrument Serif for headlines and the wordmark, DM Sans for everything you read.

Instrument Serif

Aa

Keep what you earn.

Regular and italic, sentence case, tight tracking.

DM Sans

Aa

One flat price for your whole team.

Regular and medium, sentence case, for labels and body text.

Social

Posts, a story and an ad, ready to use

Five Instagram posts (4:5), one story (9:16) and one landscape ad (1.91:1). Post them as they are.

Text reads "0% commission. Ever." and "Not on new clients. Not on anyone." next to a blush 3D percent prop.
0% commission. Ever. — FairbookedDownload
Text reads "Stop paying 20% to book your own clients." beside a pink clay-coloured pair of scissors on a cream background.
Stop paying 20% to book your own clientsDownload
Text reads "We move you over. Free." and "Clients, bookings and history, checked side by side." beside a card box.
We move you over. Free. — FairbookedDownload
Text reads "Leave any time. Your data comes with you." beside a blush carved padlock with its shackle open.
Leave any time. Your data comes with you.Download
Text reads "The founding 50. Toronto salons and barbers. Your price, locked." above a cream leather barber chair on brown.
The founding 50. Toronto salons and barbers.Download
Barber in an apron uses clippers on a client in a brown leather chair; text reads "Your chair. Your clients. Your money."
Your chair. Your clients. Your money.Download
Salon owner in an apron uses a laptop at a Toronto counter; text says "Fresha charges 20% on new clients. We charge 0%."

Comparison based on Fresha's published pricing, Sept 2026

Fairbooked: 0% commission, Toronto salonsDownload

3D icon set

The clay icon set, on transparent backgrounds

Soft, matte and warm: use them in your own posts, menus and price lists. Each is a square WebP with a transparent background.

Sharing

The image that shows when you share the site

Shown on social apps and in messages when someone shares a link. 1200 by 630.

Ad banner: "Stop paying 20% to book your own clients." beside ceramic scissors and a barber chair, wordmark fairbooked.
Stop paying 20% to book your own clientsDownload